Pricing Explanations

FLYR's pricing engine does not just support your pricing decisions, it makes them. Every hour, for every night, it weighs a wide range of signals - transactional booking data from your PMS, how the night is picking up, local event and market data, broader demand patterns, competitor rates, and more - keeping the data that matters for your property and sifting out the noise. Pricing Explanations let you see the reasoning behind the price it settles on, in plain language. Open one from any night and FLYR walks you through why it arrived there, and which signals mattered most for that particular date and lead time.

An explanation does more than justify the price on screen. It describes the price in the context of the night's recent performance and the strategy the engine is pursuing to grow your revenue. Until now, you could see the price, but not the reasoning behind it. That is a lot to stand behind when a stakeholder such as an owner or GM asks why a night is priced the way it is. Pricing Explanations translate what the engine is already reasoning about into language you use yourself, so you can review a recommendation and accept it with confidence, answer the "why this price?" question on the spot, and act on what you know that the engine cannot see yet.

Your explanation is read from the engine that set the price, not generated by a separate layer guessing after the fact. It draws on the exact signals the engine used to reach the recommendation and translates them into plain language. What you read is the real reasoning behind the number, not a plausible-sounding story assembled afterwards.

A single night can be shaped by many signals at once, so the explanation leads with the ones that had the highest impact on that date. You are not reading a full technical readout every time. You are seeing what actually moved the price, so the reason is clear at a glance.

An explanation is organized around three main areas: what the engine assumes about the night, what has changed recently, and the strategy it is pursuing as a result.

These are the engine's starting expectations for the night, before it reacts to anything happening now.

The first is the historical pricing for this rate: the price levels it has achieved on comparable nights, such as the same day of week in a similar season, which the engine reads as the expected average price for a night like this. It is a reference point rather than a target, and it can shift over time as more relevant history builds up - though the night's own bookings do not change it.

Alongside it sit the forecast for the night and the probability it will sell out, highlighted simply as low, medium, or high. Together these tell you what a night like this is worth before its recent performance and live market signals are taken into account.

These are the live signals that move the price away from those starting expectations. Each is shown against expectation, so you see not only the reading but whether it is stronger or weaker than the engine anticipated.

Pickup is the pace at which the night is booking - whether recent bookings are arriving faster, slower, or in line with expectation - alongside how the bookings already on the books (OTB) compare with what FLYR expected by this point in the booking window. Together they show not just where the night stands, but which way it is heading: a night can be on track overall while its pickup cools, or sitting behind while it picks up speed.

Market compression is a measure of how tight availability is across your competitors for this date. When compression is high, the wider market is filling up and rooms are becoming scarce, which supports a stronger price. When it is low, there is ample availability around you and less upward pressure on the price.

Availability covers any change in the capacity you have to sell. Dynamic capacity is the bookable capacity left once any fixed or non-dynamic business, such as group blocks and contracts, is set aside, so "more than usual" means more rooms in play than a typical night. A shift here changes how hard the night has to work to fill.

Finally, the explanation tells you the approach the engine is taking for the night, and its effect on the price.

It is either exploring - deliberately testing higher or lower price points to learn what the market will bear - or exploiting, holding at the level it already knows earns the most. This is also where you see the net price move and the reason behind it, for example a price revised down because demand at higher prices has been weaker than expected.

It reflects the impact of any manual changes you have made, since your influence is an input the engine reasons with, not a correction it forgets. Learn more about influencing the pricing engine.

Not every signal appears every time. The explanation surfaces the ones that carried the most weight for that specific date, so what you read is the real story behind the number, not a checklist.

Pricing Explanations live in Quick View, the same place you go to understand and influence a single night. Open the night you want to understand and click Explain Price. The popover opens with the price and a plain-language breakdown under Why this price?, which you can read and copy to share with a colleague, a GM, or an owner.

Every explanation has a Send Feedback button, and during the pilot your input is especially valuable. We are keen to hear your experience, if it helped or where an explanation does not land - where the reasoning is unclear, a signal looks wrong, or it does not match what you are seeing on the night. That is what helps us continuously improve based on your feedback.

Note: Pricing Explanations are rolling out to a select group of users first. If you do not yet see Explain Price in Quick View, it has not been enabled for your account.

An explanation earns its place the moment you use it, and there are three things it enables you to do.