What type of data do we receive from STR?
FLYR Hospitality receives the following from STR:
Historical Data: We only receive historical information, specifically daily totals for each property for the past 90 days. Data for Saturday and Sunday is sent the following Monday.
Capacity and Revenue Metrics: Details such as units, capacity, and revenue for each property are included for each historical stay date.
Competitive Set (Comp Set) Data: We receive the aggregated, primary comp set data, including the same KPIs for your comp set as those for your property.
Index Values: MPI, ARI, and RGI index values are provided for each property for each stay date.
Segmentation: If reported, segmentation data is included. Absence of sufficient reporting from your comp set results in zero or null values in these fields.
Other Revenue: If reported, other revenue data is included. Absence of sufficient reporting from your comp set results in zero or null values in these fields.
How is data compiled into my “My Property” data in STR?
Your STR data is compiled from several sources, prioritized to ensure accuracy:
Corporate Submissions: These are given the highest priority, featuring consolidated data that aligns with corporate standards.
Manual Submissions: Properties may submit data manually for real-time updates, which can override other data sources when necessary.
Automated Submissions from PMS/RMS: Regular and consistent updates are automated through Property Management Systems or Revenue Management Systems, though these are given lower priority compared to manual and corporate submissions.
How does STR prioritize and display the data?
The data STR displays on their platform and sends to FLYR is considered “winning records,” meaning they are the highest priority and most accurate data available:
Corporate Feed: Top priority, offering the most vetted and consolidated data.
Manual Submissions: Allow for immediate corrections or updates, potentially overriding corporate data.
PMS/RMS Submissions: Provide consistent, automated updates, though they are prioritized lower than corporate and manual submissions.
When and how often does FLYR receive updates from STR?
Updates are received daily between 12 PM and 3 PM UK time from Monday to Friday, covering a rolling period of 90 days. Data for Saturday and Sunday is sent the following Monday. This schedule ensures that the data remains current and reflective of any changes made by the properties or by STR.
What limitations exist on the STR data FLYR receives?
Data Scope: We only display up to 2 years of historical data per STR’s provisions.
Lack of Future Data: Insights does not receive or display future data projections.
No Detailed Competitor Breakdowns: We do not receive detailed ranking data or breakdowns for individual competitors, only aggregate data for the comp set.
How does the terminology differ between STR and Insights?
We use slightly different terms to be more inclusive and adaptable:
Type of Accommodation: STR uses “Hotels,” while Insights uses “Properties” to include various types of accommodations.
Accommodation Units: STR refers to these as “Rooms”; Insights calls them “Units” to support different accommodation types.
Revenue Categories: STR differentiates “Rooms Revenue” and “Non-Room Revenue,” whereas Insights uses “Accommodation Revenue” and “Product Revenue” to cover a broader spectrum of operations.
Can you explain the nuanced differences in data aggregation and metrics between STR and Insights?
Absolutely! Here’s how each platform handles data:
Data Aggregation:
STR Reports: Provide room-level data aggregated into weekly and monthly summaries.
Insights: Offers additional granularity, allowing dynamic aggregation or disaggregation at various levels, like bed-level or room-level.
Occupancy Metrics:
STR: Uses room-based metrics, suitable for high-level views.
Insights: Measures occupancy based on units, which could be beds or rooms, offering a more detailed perspective.
How do Insights and STR align on revenue definitions, and what does this mean for users?
Understanding different revenue terminologies is key:
Rooms Revenue: Both STR and Insights categorize basic room bookings under this term. In Insights, this is part of the broader “Total Revenue.”
F&B Revenue and Other Revenue: STR categorizes these separately, while Insights rolls them into “Product Revenue.” Using the Product Name dimension with the Product Revenue measure in Insights aligns these categories.
Where can I find STR data in Insights?
Dashboard Templates: Navigate to the Dashboard Templates folder, then enter the Market Data folder to find pre-configured templates that utilize STR data.
Data Explorer: STR data is integrated within two specific Explores:
STR Benchmarking: This Explore is tailored for deep dives into competitive benchmarking, allowing you to compare your property’s performance against that of your comp set.
Performance Insights: Offers summary-level data for KPI monitoring, budget analysis, and forecast analysis for an overall performance assessment.